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BMW
TBWA\Bolt, Hong Kong
[1.22.124]
More Info
BMW
Nothing but sheer joy
Voted the best 2022 Chinese New Year ad some,
this goofy and often madly vibrant mishmash of
animation, stills and anything you can think of
succeeds briliantly in associating BMW with (the
year of) the Tiger. It’s title is Nothing but sheer
joy. And it’s a very apt description of this triumph
over the usual over-emotional epics turned out
for New Year.
Selected as part of Auto22
- Client BMW
- Ad Agency TBWA\Bolt, Hong Kong
- Art Director Miaoxin Yang
- Copywriter Doris Chen , Kerwin Fan
- Production Company Filmate
- Director Jonah Gabriel
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