Polo
JWT (J. Walter Thompson), London
[4.90.021]
More Info
As you hang onto that strap, swaying through the tunnel, you might well be forgiven for wondering how a Polo Mint could ever help you keep your balance. Well, we would have to admit that it would take a lot more than a full tube of Polos to keep anyone upright in a full tube train at full speed. But if you´ve got yourself a seat, then you might just find it useful to have something to hold onto, instead of twiddling your thumbs. Ans what could be better than a tube of Polo Mints. Just pop one off the top and popo it in your mouth. Hold the tube to keep your hands in place and the cool refreshing mint can have a beneficial effect on your mental equilibrium too. Thus secured, both mentally and physically, throw caution to the wind and offer one to the person sitting next to you. Claim: Polo, the mint with the hold.
- Client Polo
- Ad Agency JWT (J. Walter Thompson), London
- Art Director Billy Mawhinney
- Copywriter Nick Welch