Ponle Carazon
Leo Burnett, Lima
[3.05.142]
More Info
Ponle Corazón “Magic” (01:30) #
The street artist is showing off his
skills to an enthusiastic bunch of people
huddled around him. For his next number,
he pulls a little girl out of the
crowd, takes the hat off her bald head,
and everyone sees what she had been
trying to conceal. Yet the magic is not
yet over, and with his magic cap on her
head she patiently waits until the unbelievable
occurs. Off with the hat – and
her dark hair has grown back again. The
magic of giving – in a commercial for an
aid organization dedicated to helping
children with cancer.
- Client Ponle Carazon
- Ad Agency Leo Burnett, Lima
- Art Director Beatriz Caravedo , Alvaro Ramos
- Production Company 7 Samurai Cine
- Director El Clan