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Ponle Carazon

Leo Burnett, Lima

[3.05.142]

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Ponle Corazón “Magic” (01:30) #
The street artist is showing off his
skills to an enthusiastic bunch of people
huddled around him. For his next number,
he pulls a little girl out of the
crowd, takes the hat off her bald head,
and everyone sees what she had been
trying to conceal. Yet the magic is not
yet over, and with his magic cap on her
head she patiently waits until the unbelievable
occurs. Off with the hat – and
her dark hair has grown back again. The
magic of giving – in a commercial for an
aid organization dedicated to helping
children with cancer.

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Ponle Corazón “Magic” (01:30) # The street artist is showing off his skills to an enthusiastic bunch of people huddled around him. For his next number, he pulls a little girl out of the crowd, takes the hat off her bald head, and everyone sees what she had been trying to conceal. Yet the magic is not yet over, and with his magic cap on her head she patiently waits until the unbelievable occurs. Off with the hat – and her dark hair has grown back again. The magic of giving – in a commercial for an aid organization dedicated to helping children with cancer.

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