“Helder” [01:55]#
Helder is the victim of an accident caused by speeding. The spot is underscored by an Aimée Mann song. It shows 115 seconds of the pleasant looking young man attempting to button his shirt with paralyzed hands. He begins to look more and more embarrassed, but smiles as he finally manages to close one button. Closer observation also reveals that he is wheelchair-bound. The pay-off reads: “More Haste, Less Speed.”