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Post Honeycomb

Ogilvy & Mather, Toronto

[3.08.135]

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Early autumn is the time to get rid of
that pesky foliage that finds its way
into the pool – and we see a young
man using a net to fish out of the water
a bee which, on coming into contact
with the air, immediately changes into
a young boy, albeit one that has fully
adopted the properties of a bee. After
buzzing around for a while, he settles
on a plate with broccoli. In the shape
of Honeycomb, a breakfast cereal –
served, grotesquely, from the pepper
mill – the boy is now treated to a
square meal by the pool cleaner.

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Early autumn is the time to get rid of that pesky foliage that finds its way into the pool – and we see a young man using a net to fish out of the water a bee which, on coming into contact with the air, immediately changes into a young boy, albeit one that has fully adopted the properties of a bee. After buzzing around for a while, he settles on a plate with broccoli. In the shape of Honeycomb, a breakfast cereal – served, grotesquely, from the pepper mill – the boy is now treated to a square meal by the pool cleaner.

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