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Ogilvy & Mather, Toronto

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Honeycomb: “Beeboy Vet” [00:30]# One of the weirdest characters currently on the advertising scene just has to be Beeboy, the little boy raised by bees. Even when he tries to act like a normal boy, his “true upbringing” keeps making itself felt, with there at first being some confusion as to whether he needs to see a doctor or a vet. Similarly, his neighbor and fellow students also make some strange discoveries. Honeycombs, cereals, and a swarm of bees are his constant companions. VO: “Honeycomb Cereal. Part of a complete breakfast.”

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Honeycomb: "Beeboy Vet" [00:30]# One of the weirdest characters currently on the advertising scene just has to be Beeboy, the little boy raised by bees. Even when he tries to act like a normal boy, his “true upbringing” keeps making itself felt, with there at first being some confusion as to whether he needs to see a doctor or a vet. Similarly, his neighbor and fellow students also make some strange discoveries. Honeycombs, cereals, and a swarm of bees are his constant companions. VO: “Honeycomb Cereal. Part of a complete breakfast.”

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