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Pot Noodle
Mother, London
[4.06.026]
More Info
Pot Noodle “Intro” (01:00) #
Enlightening facts about the way in
which Pot Noodle Instant is “mined” in
this commercial that recounts the tale of
a small English village. The hardworking
men in the employ of the noodle producer
mine the finished product underground
in Welsh collieries. As we are
told by a voice from the off, the hard toil
in the depths of the “noodle mine”
takes its toll on the men. They push
entire bundles of noodles through the
shafts on trolleys, having previously extracted
them from the seams following
complicated blast operations. They are
proud of the work they do since Pot
Noodle is, after all, “Fuel of Britain. Isn’t
it,” as the tagline super over the noodlechewing
miner notes.
- Client Pot Noodle
- Ad Agency Mother, London
- Production Company Epoch Films, New York
- Director Stacy Wall
More: Mother London
More: Pot Noodle
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