Powerade
Wieden + Kennedy, Amsterdam
[1.05.115]
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Powerade “Cool New Camera” (00:30) #
The spot centres around the fact that
Powerade is an official sponsor of the
Olympic Games. A long-distance runner’s
final spurt is shown in trivial
sports broadcast style. Nothing very
spectacular, we think. Next to the leading
runner, however, there suddenly
appears a cameraman who apparently
has no problem at all keeping up. In the
end, he’s even the first to cross the
finishing line. Powerade will give you
plenty of energy and stamina. Leave the
winners behind.
- Client Powerade
- Ad Agency Wieden + Kennedy, Amsterdam
- Art Director Kalle Hassum
- Copywriter Jon Burden
- Production Company Small Family Business, London
- Director Jim Gilchrist