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Pralini

CLM BBDO, Paris

[2.90.089]

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Pralini de Nestlé “En Attendant Dali” [01:00]# A casting call for Salvador Dali look-alikes for a Pralini commercial, the candidates, fake handlebar mustaches and all, read their lines as the art director and writer look at each other in dismay. They call in actor after actor but no luck. One actor’s fake mustache dangles as he recites “Je suis fou de Pralini de Lanvin.” A fat one just eats the Pralini and forgets the line. And so on. At the end of a long day, the creative suddenly spot a cleaning person with what looks like a wide handlebar mustache sticking out. But It’s the cleaning lady’s retro hairdo.

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Pralini de Nestlé "En Attendant Dali" [01:00]# A casting call for Salvador Dali look-alikes for a Pralini commercial, the candidates, fake handlebar mustaches and all, read their lines as the art director and writer look at each other in dismay. They call in actor after actor but no luck. One actor's fake mustache dangles as he recites "Je suis fou de Pralini de Lanvin." A fat one just eats the Pralini and forgets the line. And so on. At the end of a long day, the creative suddenly spot a cleaning person with what looks like a wide handlebar mustache sticking out. But It's the cleaning lady's retro hairdo.

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