Commercial breaks are always a good opportunity for people to attend to some matter or other before the film resumes. While some use the break as a chance to have a pee, others spend the time adjusting their set trying to get a better frequency signal. What then happens is demonstrated by this spot for Premiere: Where others watch a porn image caught in a blizzard of distortion degenerates further until it resembles little more than an indistinguishable swarm of ants, watch shareholders the stock market value of the newly noted Pay-TV Premiere.