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Prerana
Leo Burnett, Mumbai
[4.07.045]
More Info
Prerana “Floating Baby” (01:00) #
Shocking images are used in this spot to
draw attention to the murdering of female
foetuses. The horrifying footage of two
babies floating in a river, with the umbilical cord still attached, was filmed by a
camera team. More than 500,000 female
foetuses are killed each year in India, we
are told. The Prerana organisation uses
this spot to tell viewers of an initiative
designed to prevent the murder of baby
girls.
- Client Prerana
- Ad Agency Leo Burnett, Mumbai
- Art Director Santosh Padhi
- Copywriter Prathamesh Ghate
More: Leo Burnett Mumbai
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