Archive

Shop

Prerana

Leo Burnett, Mumbai

[4.07.045]

More Info

Prerana “Floating Baby” (01:00) #
Shocking images are used in this spot to
draw attention to the murdering of female
foetuses. The horrifying footage of two
babies floating in a river, with the umbilical cord still attached, was filmed by a
camera team. More than 500,000 female
foetuses are killed each year in India, we
are told. The Prerana organisation uses
this spot to tell viewers of an initiative
designed to prevent the murder of baby
girls.

More: Leo Burnett Mumbai

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Prerana

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Prerana “Floating Baby” (01:00) # Shocking images are used in this spot to draw attention to the murdering of female foetuses. The horrifying footage of two babies floating in a river, with the umbilical cord still attached, was filmed by a camera team. More than 500,000 female foetuses are killed each year in India, we are told. The Prerana organisation uses this spot to tell viewers of an initiative designed to prevent the murder of baby girls.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.