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DraftFCB, Auckland

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Campaign for “Man vs. Wild,” a TV show where adventurer and
ex-SAS soldier Bear Grylls is dropped into an extreme environment. A large part of survival is finding food and water and Bear goes to great lengths to find sustenance from highly unlikely – and often disgusting food sources.

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Campaign for “Man vs. Wild,” a TV show where adventurer and ex-SAS soldier Bear Grylls is dropped into an extreme environment. A large part of survival is finding food and water and Bear goes to great lengths to find sustenance from highly unlikely – and often disgusting food sources.

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