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Prisma Presse – Capital Magazine

Young & Rubicam (Y&R), Paris

[6.09.026]

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Capital Magazine: “The Clown” [00:50]# Carefully, a clown covers up his white face with make-up and powder, and tones down his brightly colored eyes and red lips with concealer. After that, he slips a grey wig over his green hair, exchanges his outsized bow-tie for a more discreet necktie, until he looks like an average guy in a suit. Once he has completed his transformation process, he steps into the newsroom of a TV station. Super: “Before you start listening, ask yourself who’s talking. Capital. The Economics Magazine.”

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Capital Magazine: "The Clown" [00:50]# Carefully, a clown covers up his white face with make-up and powder, and tones down his brightly colored eyes and red lips with concealer. After that, he slips a grey wig over his green hair, exchanges his outsized bow-tie for a more discreet necktie, until he looks like an average guy in a suit. Once he has completed his transformation process, he steps into the newsroom of a TV station. Super: “Before you start listening, ask yourself who’s talking. Capital. The Economics Magazine.”

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