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Pro Infirmis

thjnk, Zürich

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Pro Infirmis “Everyone is equal. No one is more equal”#
This spot shows people with different disabilities dealing, just like every other human, with the vicissitudes and indignities of everyday life. We are all equal when it comes to managing frustrating or embarrassing situations, such as splashing sauce on our blouse, watching the sole roll of toilet paper unravel away from us while in a public restroom, or having a vending machine repeatedly reject the coins we insert – in which case the length of your arms is pretty irrelevant.

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Pro Infirmis “Everyone is equal. No one is more equal”# This spot shows people with different disabilities dealing, just like every other human, with the vicissitudes and indignities of everyday life. We are all equal when it comes to managing frustrating or embarrassing situations, such as splashing sauce on our blouse, watching the sole roll of toilet paper unravel away from us while in a public restroom, or having a vending machine repeatedly reject the coins we insert – in which case the length of your arms is pretty irrelevant.

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