Procter & Gamble
Leo Burnett, Chicago
[3.16.086]
More Info
Always “Girl Emojis”#
Most emojis are in fact based on stereotypes. Always therefore got together with girls to change this by inviting them to develop new images showing girls in situations in which they are in control, happy, doing things men are normally shown doing.
- Client Procter & Gamble
- Ad Agency Leo Burnett, Chicago
- Creative Director Nancy Hannon , Isabela Ferreira , Natalie Taylor
- Art Director Jin Yoo , Amanda Mearsheimer
- Copywriter Garrett Vernon
- Production Company Pulse Films, London
- Director Lucy Walker
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