Tide “It’s A Tide Ad”#
The concept here – “Every Ad Is A Tide Ad” – could be described as “meta-advertising”: four ads totaling one-minute-and-thirty-seconds that attempted to make every Super Bowl ad look like a Tide ad – at least every ad in which people wore clean clothes. Starting out like a stereotypical Super Bowl commercial, each of the four spots actually turned out to be a spot advertising the Procter & Gamble washing detergent.