Procter & Gamble
Grey, New York
[3.06.100]
More Info
Campaign for the range of Downy brand fabric softeners, featuring different fragrances such as “Morning Glory & Honeysuckle”
or “Vanilla & Lavender.”
- Client Procter & Gamble
- Ad Agency Grey, New York
- Art Director Garret Jewett, Brian Lefkowitz
- Copywriter Tim Mellors, Rob Baiocco
- Photographer Peter Lippman Photography, San Francisco
- Typographer Denise O'Blenness
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