Procter & Gamble
Leo Burnett, San Juan, Puerto Rico
[5.07.023]
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P&G ACE “David” (00:60) #
The infinity of the dark ocean and a man
who suddenly finds himself sitting on the
wreck of an aircraft. Alone and fairly forlorn, he drifts along on the water until,
finally, he discovers a suitcase floating
next to him. He opens it, pulling out a
clean shirt and putting it on. Suddenly, an
entire armada of helpers appears as if
from nowhere, their attention to the plight
of the man apparently having been drawn
by the gleaming white of the shirt. Tagline:
“Clothes, brighter than ever.”
- Client Procter & Gamble
- Ad Agency Leo Burnett, San Juan, Puerto Rico
- Art Director Fausto Lacerda
- Copywriter Jose Funegra Funegra
- Production Company Virus Films, Bayamon
- Director Luis Gerard
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