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Procter & Gamble

Leo Burnett, San Juan, Puerto Rico

[5.07.023]

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P&G ACE “David” (00:60) #
The infinity of the dark ocean and a man
who suddenly finds himself sitting on the
wreck of an aircraft. Alone and fairly forlorn, he drifts along on the water until,
finally, he discovers a suitcase floating
next to him. He opens it, pulling out a
clean shirt and putting it on. Suddenly, an
entire armada of helpers appears as if
from nowhere, their attention to the plight
of the man apparently having been drawn
by the gleaming white of the shirt. Tagline:
“Clothes, brighter than ever.”

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P&G ACE “David” (00:60) # The infinity of the dark ocean and a man who suddenly finds himself sitting on the wreck of an aircraft. Alone and fairly forlorn, he drifts along on the water until, finally, he discovers a suitcase floating next to him. He opens it, pulling out a clean shirt and putting it on. Suddenly, an entire armada of helpers appears as if from nowhere, their attention to the plight of the man apparently having been drawn by the gleaming white of the shirt. Tagline: “Clothes, brighter than ever.”

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