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Promart

Fahrenheit DDB, Lima

[5.17.132]

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Promart “Antonio”
The ultimate shock for any son: his mother is so badly afflicted by dementia she no longer remembers who he is. To help combat this memory loss, he buys wood at Promart and builds her a biographical “timeline” full of pictures. The idea is a success and, upon coming to the end of the line, she correctly surmises that he is none other than Antonio, her son.

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Promart “Antonio” The ultimate shock for any son: his mother is so badly afflicted by dementia she no longer remembers who he is. To help combat this memory loss, he buys wood at Promart and builds her a biographical “timeline” full of pictures. The idea is a success and, upon coming to the end of the line, she correctly surmises that he is none other than Antonio, her son.

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