Prostate Cancer UK “Dad Dancing” Tapping into the much-loved craze of ‘Dad Dancing’ on TikTok and YouTube, BBH created a UGC-led film which celebrates dads, featuring real-life footage of them showing off their dance moves. The social film, created by Jennifer Ashton & Oliver Short, is set to the track ‘The Key The Secret’ by Urban Cookie Collective. It features some much-loved faces, including a member of all-dad dance crew The Outta Puff Daddys. The Brighton-based crew formed in 2012 and have been an avid supporter of the charity for many years.