Prudential “Traffic Jam” [00:45] + “Wind Tunnel” #
Prudential’s successful “I Want” theme is continued in this amusing episode showing a traffic jam on a miserable rainy day. The drivers muse to themselves about what they want, and the windshield wipers of their vehicles seem to correspond to their owners’ heartfelt wishes. In the background, a Prudential billboard can be seen bearing the appropriate headline “I want to save for a rainy day.”