Prudential “I want” [01:00]# Men of all ages and at all stages in their life are shown expressing a wish. Among them a young man getting ready for work saying “I want to be on time”, a punk rocker leering at the camera, saying ” I want to be a brain surgeon”, a father’s “I want to be somewhere else” after his offspring has just smashed a valuable vase in some classy gallery. At the end the logo of Prudential insurance. VO and super: “Whatever you want to be in life, you want to be with Prudential.