PS5
FCB&FiRe, Madrid
[1.21.002]
More Info
This short film was shot live for the launch of the PlayStation 5 in collaboration with Netflix to create a true gaming experience. It attracted over 200,000 live views, with a total of 3.3 million people watching it within 24 hours.
Ignacio Zuccherini: “A Russian Doll campaign: a PS5 ad within a Netflix ad within a Twitch streaming within a Netflix short film (oh, and filmed live)”.
- Ad Agency FCB&FiRe, Madrid
- Creative Director Pepe Garcia, Alba Vence, John Lavin
- Art Director Pelayo Zurrón
- Copywriter Manu Diaz, Jaume Balagueró
- Director Jaume Balagueró
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