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Pure Blonde

Clemenger BBDO, Melbourne

[6.07.010]

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Pure Blonde “Brewtopia” (01:00) #
It is in an idyllic world, in which tiger
babies frolic with one another, the water
in the streams is crystal-clear, young bears
and baby sheep grow up in perfect harmony,
that the unmistakable Pure Blonde
Beer is brewed. Indeed, the drink is produced
in completely unspoilt surroundings
with the help of Mother Nature. Yet then
the mood darkens: a big truck pulls up to
collect the beer. The dirty vehicle is an
eyesore in such a perfect dream world.
The gross lorry driver loads up the beer
and drives off again, leaving a trail of
exhaust fumes and mud in its wake.
Super: “From a place much more pure than
yours.”

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Pure Blonde “Brewtopia” (01:00) # It is in an idyllic world, in which tiger babies frolic with one another, the water in the streams is crystal-clear, young bears and baby sheep grow up in perfect harmony, that the unmistakable Pure Blonde Beer is brewed. Indeed, the drink is produced in completely unspoilt surroundings with the help of Mother Nature. Yet then the mood darkens: a big truck pulls up to collect the beer. The dirty vehicle is an eyesore in such a perfect dream world. The gross lorry driver loads up the beer and drives off again, leaving a trail of exhaust fumes and mud in its wake. Super: “From a place much more pure than yours.”

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