Pure Blonde
Clemenger BBDO, Melbourne
[6.07.010]
More Info
Pure Blonde “Brewtopia” (01:00) #
It is in an idyllic world, in which tiger
babies frolic with one another, the water
in the streams is crystal-clear, young bears
and baby sheep grow up in perfect harmony,
that the unmistakable Pure Blonde
Beer is brewed. Indeed, the drink is produced
in completely unspoilt surroundings
with the help of Mother Nature. Yet then
the mood darkens: a big truck pulls up to
collect the beer. The dirty vehicle is an
eyesore in such a perfect dream world.
The gross lorry driver loads up the beer
and drives off again, leaving a trail of
exhaust fumes and mud in its wake.
Super: “From a place much more pure than
yours.”
- Client Pure Blonde
- Ad Agency Clemenger BBDO, Melbourne
- Art Director Cameron Hoelter
- Copywriter Emma Hill
- Production Company Plaza Films, Surry Hills
- Director Paul Middleditch