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Banks have promoted savings for centuries, making it hard to capture attention with content that isn’t like the competition’s. This rational category struggles to build emotional connections. In today’s world, people crave immediacy, making the concept of waiting for benefits unappealing. Banks often focus on numbers, while consumer products emphasize lifestyle, which is far more engaging.

Money can sit idle, or it can work for you in a savings account. We suggested a simple idea: put money to work. We transformed famous banknote characters into professionals that reflect the bank’s clients, like Benjamin Franklin as a baker, Alexander Hamilton as a bartender, and Ulysses Grant as a rancher.

This creative twist not only offers visual impact but also tells fun stories that give the bills personality. These stories aren’t just about the historical figures—they’re about the money itself, showcasing its potential to work for the customer.