Morning Fresh: “Dirty Fireman” [00:50]# A dirty, very muscular firefighter is busy practicing not only how to put out fires and to rescue Kitty from the neighbor’s maple tree. No, this macho’s strong suit would also appear to be his dirty talk. Yet new dishwashing detergent Morning Fresh not only cleans dirty plates – it also has a miraculous effect on his filthy tongue, the firefighter suddenly changing his tune to start talking about how cute little babies have made him the happiest father in the world.