QROMA / VENCEDOR
Celeste # This touching story for Peruvian paint brand Vencedor follows a grandfather who moves in with his son after his wife passes away. Despite the attempts of his son and granddaughter to cheer him up, he remains stricken with grief. The granddaughter notices that his late wife’s favorite color was blue. They paint his room a shade of light blue, which brings him to tears, displaying the emotional impact that colors can have on our lives.