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Quechua

Young & Rubicam (Y&R), Paris

[2.05.061]

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Quechua “Flowers” (00:40) #
How long does it take to erect a tent?
Quechua compares nature’s wonders to
technological ones. The spot first uses
time lapse to show how long it takes a
flower bud to open and expose its
petals to the sun. Then we are shown
the Quechua tent reaching “full bloom”
in exactly two seconds – and that in real
time.

More: Young & Rubicam (Y&R) Paris

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Quechua “Flowers” (00:40) # How long does it take to erect a tent? Quechua compares nature’s wonders to technological ones. The spot first uses time lapse to show how long it takes a flower bud to open and expose its petals to the sun. Then we are shown the Quechua tent reaching “full bloom” in exactly two seconds – and that in real time.

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