Quechua
Young & Rubicam (Y&R), Paris
[2.05.061]
More Info
Quechua “Flowers” (00:40) #
How long does it take to erect a tent?
Quechua compares nature’s wonders to
technological ones. The spot first uses
time lapse to show how long it takes a
flower bud to open and expose its
petals to the sun. Then we are shown
the Quechua tent reaching “full bloom”
in exactly two seconds – and that in real
time.
- Client Quechua
- Ad Agency Young & Rubicam (Y&R), Paris
- Art Director Eric Thomé
- Copywriter Alexandre Hildebrand
- Production Company Magali Films, Paris
- Director Jacob Delafonce