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Qwest Communications International Inc.

FCB, Chicago

[5.09.136]

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Qwest: “Birthing Room” [00:30]# Telecommunications company Qwest has come up with two humorous new spots to advertise its latest product offerings. Viewers are, for example, urged never to trust a computer because it could, at any time, fall into an aquarium, causing all digital photos to be lost in an instant. And you do not, after all, want to force your son to mimic all earlier phases of his life just to enable you to take a new set of pics, do you? No less hazardous is the habit of attending birthing courses just because there is an internet connection there. In all instances, it is better to use Qwest’s services – such as the automatic back-up system or wireless internet.

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Qwest Communications International Inc.

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Qwest: "Birthing Room" [00:30]# Telecommunications company Qwest has come up with two humorous new spots to advertise its latest product offerings. Viewers are, for example, urged never to trust a computer because it could, at any time, fall into an aquarium, causing all digital photos to be lost in an instant. And you do not, after all, want to force your son to mimic all earlier phases of his life just to enable you to take a new set of pics, do you? No less hazardous is the habit of attending birthing courses just because there is an internet connection there. In all instances, it is better to use Qwest’s services – such as the automatic back-up system or wireless internet.

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