You wouldn’t normally get away with returning clothes that have been not only worn but soiled to the point of “torture testing.” Thanks to Radiant Return, however, the staff at the store do not even notice.

Levi Slavin: “This laundry detergent campaign ditched animated cleaning simulations for brutal product demonstrations. Radiant bought some nice new clothes, punished them terribly, washed them, and returned them. So fresh.”