Emoticons have become a key element used not only in emails and texts, with young people being the ones that enjoy experimenting with them most. At Radio 538, too, sign language is no less popular. To music from DJs Ruud de Wild and Edwin Evers, symbols representing the titles roll across the screen in the new “I Love Radio” spot. Little hearts and palm islands, in the company colors lilac und green, spin around in time to the DJ grooves, finally coming together to form “I love Ibiza.”