RAM Trucks
The Richard's Group, Dallas
[4.15.184]
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Ram Trucks: “Courage Is Already Inside”#
This commercial for Ram pickup trucks targets all those women who want to transcend barriers and achieve something truly extraordinary. Their motto – Courage Is Already Inside – is the quality they share with the Ram range.
- Client RAM Trucks , Ram Trucks
- Ad Agency The Richard's Group, Dallas
- Creative Director Rob Baker , Jimmy Bonner
- Art Director Jimmy Bonner
- Copywriter Rob Baker
- Production Company Tool
- Director Jaci Judelson
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