In this interactive online film, users can themselves decide what fate protagonist Henry is to meet by using the mouse to guide him in various directions. Depending on what one decides to do, users are, in the end, presented with a Range Rover that
is claimed to be their best personal match.
James Hilton: “By deciding Henry’s fate for him, you surreptitiously tell Range Rover which car you’re suited to. This
is the sort of gimmicky, horoscope-esque psychology that insults our intelligence and breeds contempt for a brand. I’ll never get those 8 minutes back. Never.”