Ray-Ban
George Patterson / Young & Rubicam (Y&R), Sydney
[4.94.060]
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Ray-Ban “Shot in New York” [01:30]# “Designed for war zones” is the claim of Ray-Ban sunglassis in this commerial. The “war zone” presented here is none other than New York City. To an aggressive musical accompaniment we see an almost avantgarde-like depiction of a crosssection of those inhabitating this exhilaratingly dangerous “war zone”.
- Client Ray-Ban
- Ad Agency George Patterson / Young & Rubicam (Y&R), Sydney
- Art Director Peter Buckley
- Copywriter Matthew McGrath
- Production Company Pod Films, Sydney
- Director John Curran
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