![Ray-Ban](https://www.luerzersarchive.com/wp-content/uploads/1995/02/23914.jpg)
Ray-Ban
Young & Rubicam (Y&R), Milan
[2.95.056]
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Ray-Ban “What do you really need?” [01:00]#Faced with the question „What do you really need?“ a young man takes off and discards all of his clothes, only his Ray-Ban shades stay right there on his nose.
- Client Ray-Ban
- Ad Agency Young & Rubicam (Y&R), Milan
- Art Director Maurizio Caduto
- Copywriter Maurizio Caduto
- Production Company BRW, Milan
- Director Frederico Brugia
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