Ray-Ban: “Ice Cream” [00:15]# Long on fun and eye-popping elements, and just a little crazy, are these commercials for the brightly colored sunglasses of cult brand Ray-Ban. In one, a guy morphs into an ice-cream cone, while in another a woman puts on her shades only to have her hair turn into a wild cartoonstyle installation. Out in a field, meanwhile, a head – rather than a flower – sprouts up out of the earth. Super: “Never Hide.”