Reckitt Benckiser
BETC, Paris
[2.16.039]
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Cillit Bang “The Mechanic”#
A car mechanic’s boss orders him to spend the night cleaning up the workshop. Working to the beats of Flash Dance anthem “Maniac” – and thanks in no small part to the cleaning action of Cillit Bang – the guy has the place gleaming again in next to no time.
- Client Reckitt Benckiser
- Ad Agency BETC, Paris
- Creative Director Stéphane Xiberras
- Art Director Marie Baillot, Alexandre Saad
- Copywriter Guillaume Rebbot
- Production Company Partizan, Paris
- Director Michael Gracey
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