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Rectify TV Show
Sundance Channel in-house, New York
[3.13.002]
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Steve Vranakis: “Anything can happen in twenty years… ‘Rectify,’ an original series on the Sundance channel, is about a character
named Daniel Holden, who, after 19 years on Death Row, has been released due to new DNA evidence. He has to return to a world
he no longer knows, and is still haunted by the past, as well as struggling to adapt to his new life on the outside.
To show how disorientating this experience could be, the series has released an eerie new site that connects to
your Facebook profile, showing what your life could look like in twenty years if run in parallel with Daniel’s. It’s
executed well and loads of attention has been paid to every detail of the show as it’s played out through your
social network and, effectively, your life. See your future – if you can stomach it.”
- Client Rectify TV Show
- Ad Agency Sundance Channel in-house, New York
- Production Company Tool of North America, Santa Monica
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