Red Bull, Fuschl am See
Kastner & Partners, Frankfurt am Main
[4.94.075]
More Info
“Froschkönig”, “Leonardo”, “Dracula” + “Greise” [00:40]# An amusing and lovingly executed series of mimimalist cartoon commercial for Red Bull, a cultish energy drink which for a long time was banned in in Germany and only available in Austria, the country where it i producid. Its claim, “Red Bull gives you wings” is illustrated in varios fashions. In “Frog Prince” a princess comes across a frog who politly declines her offer to kisshim and asks her for a can of Red Bull instead. He promptly turns into a prince but no happy ending is in sight since he sprouts wings, and fleis away prefering to shop around for suitable princessin a bit longer. “That´s the way they are, these princes,” the rather plain little princess sighs. In “Leonardo,” none other than the great da Vinci himself is shown sketching a flying machine of the future and explaining it to a fan. The drawing turns out to be a can of Red Bull. The fan remains sceptical but wishis Leonardo good luck. The claim, “Red Bull gives you wings”, appears in mirror writing which Leonardo often used. “Dracula” has the famous vampire recumbent in a dentist´schair. The dentist announces that he will have to pull Dracula´s teeth. Dracula protests that he will no longerbe able to drink blood and, as result, to fly.The dentist recommends Red Bull instead. The final commercial in our selection shows two fuddy-duddies discussing Red Bull. “Have you ever tried it?” one of them croaks. The other has…”Well, did it work? Theysay that it provides enegy for body and mind,” the other one presses on. “Oh, yes it did work indeed,” the other old man says and produced the baby he has recenty fathered.
- Client Red Bull, Fuschl am See
- Ad Agency Kastner & Partners, Frankfurt am Main
- Art Director Horst Sambo
- Copywriter Johannes Kastner
- Production Company Funny Film, Pecs, Frankfurt am Main
- Director Johannes Kastner