Red Cross “Who cares” (00:45)# Every day, we are inundated with images of horrors from around the world. And maybe we have thus become a little too inured to such images. In their new spot, the Red Cross, for one, are trying to alert us to this fact. Poignant and unsettling images are being shown on airport monitors, at home, or in the corner pub. The commercial intends to help people face up to sad facts once again.