Red Cross
Saatchi & Saatchi, Geneva
[4.09.060]
More Info
Red Cross: “Simple Gestures” [00:75]# This animated commercial for the International Red Cross is to be seen as a summons to action. It clearly shows that even small gestures – be it handing out bread to the homeless or giving a football to child soldiers – can be a first step towards making the world a better place. Each of us can make an impact if we are serious about our responsibility to help others. Super: “Simple gestures can make a difference. Make yours.“
- Client Red Cross
- Ad Agency Saatchi & Saatchi, Geneva
- Art Director Gabriel Mauron
- Copywriter Fraser Grant
- Production Company Wanda
- Director Damien Ferrié