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Venables Bell & Partners, San Francisco

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Reebok “Nails”#
The expression “Nailed it“ gets a whole new meaning in this spot for Reebok featuring Cardi B. We see her in a salon, under a hair dryer casually chatting when suddenly she notices her shoes are untied. She unleashes her manicure on the task to tie her Kicks. Her nails grow alien-like towards the floor and tie the laces by themselves. Well, nailed it indeed, Ms B! This campaign was made to celebrate bold, unapologetic risk takers, who are trying their best to reshape culture.

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Reebok “Nails”# The expression “Nailed it“ gets a whole new meaning in this spot for Reebok featuring Cardi B. We see her in a salon, under a hair dryer casually chatting when suddenly she notices her shoes are untied. She unleashes her manicure on the task to tie her Kicks. Her nails grow alien-like towards the floor and tie the laces by themselves. Well, nailed it indeed, Ms B! This campaign was made to celebrate bold, unapologetic risk takers, who are trying their best to reshape culture.

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