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Regal Springs

Ogilvy & Mather, Tegucigalpa

[02.24.234]

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“Heaven Fish”: Due to weather conditions in Yoro, Honduras, fish fall from the sky. Tornados near the coastline suck fish up into the clouds, and deposit them on land, in a famous ‘Rain of Fish’. By creating an enterprise called ‘Heaven Fish’, the local people are able to financially benefit from the phenomenon.

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