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Remington
Grey, London
[1.07.017]
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Remington “Hobble” (01:30) #
This spot for Remington tells it how it is,
confronting women with the stark realities of life: “It’s what’s on the outside
that counts.” A young woman sporting a
tousled mop of curly hair falls down on
the street, injuring her ankle. Nobody
seems to care in the slightest, causing
her to shout out in anger to the guys
walking by. However, once she has –
after finally getting home – tidied her hair
using the straightener, she is overwhelmed
with offers of care and assistance from
not only her boyfriend but even the taxi
driver and half of the males living in her
neighbourhood. Finally, the poor injured
woman arrives at the crowded hospital to
find that even the doctor is willing to
make a bed occupied by a poorly coiffed
woman available for her.
- Client Remington
- Ad Agency Grey, London
- Art Director Sam Hibbard
- Copywriter Alex Fraser
- Production Company Stink
- Director Lionel Goldstein
More: Grey London
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