Renault
DDB, Paris
[2.99.080]
More Info
Sharan “Le Stage” + “La Methode” [00:45]#
“How would you feel if you were passed on the highway by a van?” is the theme of these commercials in which we see the psychological devastation wrought by the Renault Sharan, which seems to be a particularly powerfully-engined van that leaves heartbroken motorists in its wake. The first commercial shows a kind of first-aid session for motorcyclists slowly getting over the outrage of having been passed by a Sharan. The second, done in the style of a training video, shows some limbering-up exercises motorists who have been overtaken by the Sharan should engage in to counter the stressful experience.
- Client Renault
- Ad Agency DDB, Paris
- Art Director Arnaud Roussel
- Copywriter Arnaud Roussel
- Production Company Why us, Saint-Cloud
- Director Arnaud Roussel
More: DDB Paris
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