Renault
Nordpol+, Hamburg
[4.07.006]
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Renault “Ballet” (01:30) # :
The automotive ballet featured in this
spot is designed to act as testimony to
the safety of Renault cars. To the accompaniment of classical music, Renault cars
align themselves in a variety of different
formations. Yet the performance is not
without its little accidents and, in one
case, even a head-on collision. Once the
cars are standing back in line at the end
of the performance, the extent of the
devastation becomes apparent. In each
case, however, the passenger cabin remains intact. Claim: “Renault. The safest
car range there is.”
- Client Renault
- Ad Agency Nordpol+, Hamburg
- Production Company Element E, Hamburg
- Director Silvio Helbig