
Renault
Publicis Graffiti, Buenos Aires
[3.08.117]
More Info
Gridlock on the streets of a Latin American
city – and correspondingly bored
and aggravated faces. Above each of
them, however, floats an oversized
inflatable doll obviously designed to
symbolize a leisure pursuit they are
missing out on: angling, sleeping,
reading, etc. Only in the case of the
Renault Sandero is there any match
between the favourite hobby and the
activity currently being engaged in:
driving.
- Client Renault
- Ad Agency Publicis Graffiti, Buenos Aires
- Art Director Diego Sanchez
- Copywriter Matías Corbelle
- Production Company Awards Cine, Buenos Aires
- Director Nicolás Pérez Veiga, Martín Calina
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