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Renault

Publicis Graffiti, Buenos Aires

[3.08.117]

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Gridlock on the streets of a Latin American
city – and correspondingly bored
and aggravated faces. Above each of
them, however, floats an oversized
inflatable doll obviously designed to
symbolize a leisure pursuit they are
missing out on: angling, sleeping,
reading, etc. Only in the case of the
Renault Sandero is there any match
between the favourite hobby and the
activity currently being engaged in:
driving.

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Gridlock on the streets of a Latin American city – and correspondingly bored and aggravated faces. Above each of them, however, floats an oversized inflatable doll obviously designed to symbolize a leisure pursuit they are missing out on: angling, sleeping, reading, etc. Only in the case of the Renault Sandero is there any match between the favourite hobby and the activity currently being engaged in: driving.

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