Renault
Publicis, London
[5.17.075]
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Renault “The Ultimate Test Drive”
Former rally driver Rosemary Smith, now aged 79, is given the chance by Renault to “put her foot down” once again. Invited to take a spin in an 800 bhp Formula One car, she was the oldest person to have ever driven such a vehicle. And Rosemary’s very special attitude – “You have to have passion” – is also Renault’s philosophy: Passion for Life.
- Client Renault
- Ad Agency Publicis, London
- Creative Director Dave Sullivan
- Production Company Believe Media, London
- Director Michel Arribehaute, Nicolas Arribehaute
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