Renault
Publicis Conseil, Paris
[2.19.130]
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30 years of history without any problems. (Play on words: the French word “histoire” means “history”.
Its plural also means “fuss, problems”).
A spread in which we present a selection of print ads that were all showcased in Lürzer’s Archive exactly a quarter of a century ago in our Vol. 2 – 1994.
- Client Renault
- Ad Agency Publicis Conseil, Paris
- Art Director Jean-Pierre Busson
- Copywriter Laurent Giraux
- Photographer Thierry des Ouches, Sonchamp