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Publicis Conseil, Paris

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RENAULT E-TECH
Hard to explain, easy to understand
In this light hearted spot for Renault E-Tech, an
engineer finds it difficult to explain to his family
and friends about exactly what it is he does
for a living. Despite the science involved in
his job, when the benefits of the E-Tech hybrid
technology are felt by the driver of the car, the
complications become easy to understand.

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RENAULT E-TECH Hard to explain, easy to understand In this light hearted spot for Renault E-Tech, an engineer finds it difficult to explain to his family and friends about exactly what it is he does for a living. Despite the science involved in his job, when the benefits of the E-Tech hybrid technology are felt by the driver of the car, the complications become easy to understand.

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